NY Yankees, In the Moment
Toyota
THE CHALLENGE – Toyota’s partnership with the New York Yankees offered a high-profile in-stadium presence, but in a crowded game-day environment, traditional sponsorship placements are easy to overlook.
THE INSIGHT – Game day isn’t just about the sport – it’s a shared moment. Fans are more receptive to brands that understand the energy, rituals, and culture of the experience, and reject messaging that are disconnected from the moment.
THE SOLUTION – Show up with baseball-inspired messaging across stadium placements – connecting the brand to the energy of Yankees fans in a way that felt part of the game-day atmosphere.
In-Game Signage
In-Game Magazine Ads
