About
I’m Angelo, a New York-based strategist, drawn to the tension between what brands want to say and what people actually care about.
Time spent living and working abroad has shaped how I approach strategy: looking beyond surface level observations to understand the beliefs, tensions, and aspirations that drive people’s decisions.
The best ideas don’t just communicate benefits. They translate them into meaning. That’s where brands stop talking at people and start creating intimacy with them.
Areas of Focus
Brand Strategy
+ Qualitative & Quantitative Research
+ Brand Positioning
+ Brand Architecture
+ Vision/Mission/Purpose
+ Messaging Frameworks
+ Cultural Insight
+ Competitive Whitespace
+ Creative Territories
+ Workshop Facilitation
Comms + Creative Strategy
+ AI Augmented Strategy
+ Creative Briefing
+ Comms Planning
+ Social Strategy: Paid & Organic
+ Campaign Platforms
+ Content Strategy
+ Cross-Channel Narrative
+ Experiential Strategy
Growth + CRM
+ Marketing Analytics
+ Lifecycle Marketing
+ CRM Marketing
+ Audience Segmentation
+ Testing & Optimization
+ Performance Analysis
+ Customer Journey Mapping
+ Retention & Cross-Sell Strategy
Education
Bachelor’s in Marketing & Business Administration
University of St. Thomas - Saint Paul, MN
2012-2016
Continued Development
Advertising & Marketing Communication Strategy
Executive Education - Kellogg School of Management
2021
Strategy Finishing School Certification
Strategy Finishing School / Julian Cole
2025