About
I’m Angelo, a New York-based strategist, drawn to the tension between what brands want to say and what people actually care about.
Time spent living and working abroad has shaped how I see the world, not just culturally, but psychologically. It made me curious about what moves people beneath the surface: the beliefs, fears, aspirations, and identities that shape decisions.
I’m drawn to the space between research and instinct – where data reveal truths, and creativity turns those truths into something people recognize in themselves.
The best ideas don’t just communicate benefits. They translate them into meaning. That’s where brands stop talking at people and start creating intimacy with them.
Areas of Focus
Brand Strategy
+ Qualitative & Quantitative Research
+ Brand Positioning
+ Brand Architecture
+ Vision/Mission/Purpose+ Messaging Frameworks
+ Cultural Insight
+ Competitive Whitespace
+ Creative Territories
+ Workshop Facilitation
Comms + Creative Strategy
+ AI Augmented Strategy
+ Creative Briefing
+ Comms Planning+ Social Strategy: Paid & Organic
+ Campaign Platforms
+ Content Strategy
+ Cross-Channel Narrative
+ Experiential Strategy
Growth + CRM
+ Marketing Analytics+ Lifecycle Marketing
+ CRM Marketing
+ Audience Segmentation
+ Testing & Optimization
+ Performance Analysis
+ Customer Journey Mapping
+ Retention & Cross-Sell Strategy