Work
We Are the Detourists
Dear Road Rivals
Creative Strategy
Integrated Campaign
34M paid media impressions
+19% lineup consideration lift
28% stronger paid social CTR
Brand Strategy
TV & Social
29M+ impressions
9.6M YouTube views
+11% young driver consideration
Perks Reimagined
Digital Experience
Creative Strategy
+16% perk sales
9M paid media impressions
+35% email CTR
Bringing Vegas Adventure into the Arena
Experiential
Partnership Strategy
420K+ fans reached in-arena
12K contest entries
1M+ organic social impressions
From Real Estate Project to Community Movement
Multicultural / Hispanic
Creative Strategy
1K+ tagged adventure submissions
50+ real stories featured on socials
2x stronger engagement (UGC vs brand-only posts)
Rethinking Social for Real Life
Organic Social
Content
3x lifestyle post engagement
5x UGC-style post engagement
5K organic followers gained
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Brand Creation
Experiential
Within first two weeks:
3,000+ website visits
300+ preview center bookings
Wi-Fi Backup Has You Covered
Digital Experience
CRM Strategy
+33% product page visits
+27% email CTR
+14% product add-on starts