THE CHALLENGE

A major mixed-use development in Westfield, NJ needed to earn support from a highly engaged local community. Rather than selling real estate, the challenge was to build trust – aligning residents, local officials, and stakeholders around a shared vision for the town’s future.

THE INSIGHT

Communities don’t rally around developments, they rally around belonging. People are far more open when they feel invited into the process, not sold a finished idea. Transparency and participation create ownership.​

THE SOLUTION

A brand and experience designed to turn residents into co-creators:

• Built a brand platform centered on the idea of helping shape the town you live in

• Built a physical and digital experience, including a 9,000-sq-ft Preview Center, that let residents explore the development

THE RESULTS

3,000+ site visits and 300+ Preview Center bookings within two weeks of launch.

Strong early engagement signaled community buy-in before construction began.

From real estate project to community movement